Il Blog di Marketing Ignorante

Autore: Tina Tutolo

Greenwashing o sostenibilità: quanto le aziende sono davvero attente all'ambiente

Marketing

Greenwashing o marketing sostenibile: come si comportano i brand con l’ambiente?

Sostenibilità e attenzione all’ambiente sono termini ormai conosciuti da tutti. Ma quanto i grandi brand sono davvero attenti a queste tematiche? E quando invece sfociano nel

Tina Tutolo 14/05/2021

Un ragazzo scatta una foto con gopro ad un panorama marittimo. Esempio di User Generated Content

Digital Marketing

User Generated Content: quando gli utenti creano contenuti per le aziende

L’espressione “contenuto generato dagli utenti” (UGC: User Generated Content) inizia a diffondersi in seguito alla comparsa di piattaforme web. Tramite queste piattaforme, appassionati ed amatori

Tina Tutolo 21/12/2020

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